The Fuji digital camera is now a step into the new generation of digital imaging. Fuji is a leading brand of digital cameras for both professional and amateur photographers worldwide competing with other major brands such as Canon, Nikon, Sony and Kodak.

In order to have a competitive advantage and to position their product in the market, Fuji has ensured that its digital cameras are full of innovative features in keeping with customer and market trends. Fuji has continuously reinvented itself with time, coming up with newer versions which customers would long to get their hands on.

Some important features incorporated into the latest versions of Fuji digital cameras include advanced face detection with major improvements, providing the capability of moving face detection at any angle. Face detection can be handled on both side profile faces or even if they are completely upside down. Further, the newest editions of Fuji digital cameras can also detect even up to 10 faces within just 0.036 seconds.